PUMA x SUE TSAI
PRODUCT OVERVIEW
For the debut of PUMA x SUE TSAI, we used Sue’s signature style to tell a story of flowers gone wild, rising up to take the planet back from humanity. We shot in a lush botanical garden in Miami to show off the colorful floral designs of the collection.
MY ROLE
Developed a creative direction that complemented the beauty of the product. Choose the models and art directed the photographer on set to bring Sue Tsai’s vision to life.
PUMA x SUE TSAI
IN FULL BLOOM
Photographer: Creations of LA