RS-X CAMPAIGNS
PRODUCT OVERVIEW
RS-X Back in the ‘80s, the original RS was PUMA’s innovative, high quality cushioning technology. Today, we’ve rebooted the RS design to create the RS-X – inspired by sport, but made for the street. The RS-X tells stories of reinvention to the extreme. Creative conveys this story by continuing the visual language of RS-0 (in studio, vibrant colors. set designs that reflect the different drop stories) but taking it to the extreme through dimensions, colors, and design.
MY ROLE
This particular creative involved a couple different shoots. For each one, I concepted the creative in partnership with copywriter, Izzy Brown. I proposed and approved set designs for each silhouette and directed photographers and models on set.
Photographer: Molly Cranna Set Designer: Hanz Raj