STEF FIT x PUMA
PRODUCT OVERVIEW
Motopack is made for those with a try-anything attitude and the style to match. This creative approach delivered the unwavering confidence and fashion found in moto culture and visualized in this collection. We used hard lighting coupled with leather and chrome details to instill the moto feel that we’re bringing off the bike and into the gym. Eversculpt is built to smooth and support with body-contouring designs. To bring this to life, we shot in-studio and created light and shadows in the background that mimicked the model’s form.
My Role
Creative concepted and art directed remotely with London-based crew due to Covid. Choose the photographer, location and aided in defying props for the set. Worked on post production for all images and video as well as layouts to be used for in-store windows and displays.
Photographer: Cameron Mcnee
