PUMA x DUA LIPA

OVERVIEW

We partnered with our well-known ambassador, Dua Lipa to launch our Mayze and Mayu product stories. We took our shoot to London and shot on the streets for Mayu to show the contrast of her high styled outfit with the dull, ordinary background. The Mayze shoe was inspired by music so we shot Dua in places that were authentic to her - her tour bus as well as backstage getting ready to preform.

My Role

Developed the creative direction with copywriter, Izzy Brown. Art directed on set in and around a stadium outside the city of London. Leading up to the production, I worked on pitching the creative to internal stakeholders and photographers as well as narrowing down locations, props, styling, etc.

Photographer: Hannah Moon