PUMA x LIBERTY LONDON
OVERVIEW
We partnered with the iconic brand, Liberty London, to bring a luxe touch to our collection of streetwear styles. The pieces stand out with vibrant colors, embroidered embellishments and beautiful, blooming prints. To capture the essence of this collection, we wanted to embrace the London roots of the brand by shooting it in a London flower shoppe. We wanted to outcome to be cool and effortless which was particularly hard with a 12mo old on set.
My role:
Art directed on set in a quaint little flower shop in the city of London. Leading up to the production, I worked on developing and pitching the creative as well as narrowing down locations, props, photographers, casting etc.
Photographer: Elliot Kennedy