CELL STELLAR WITH CARA DELEVINGNE

OVERVIEW

CELL Stellar’s design riffs on the PUMA back catalogs from 1998, pulling design cues from other CELL silhouettes and redesigning them for the streets. Its color-blocked materials and color CELL tech are geared to stand out and shine. For this collection, we created colorful oversized architecture to mimic to blockiness of the shoe design. Posing of the shoes was intended to be funky and dynamic so that a new image would result when we mirrored it in post.

MY ROLE

Creative concepted and art directed with our ACD, Mariel Lane and our Copywriter, Izzy Brown. My job on set was to work with the product photographer to capture all the shoes that would pair with the Cara campaign images. I stylized the shoes in a way so that they could be mirrored in post.

BEHIND THE SCENES