PUMA x FENTY COLLECTION
OVERVIEW
The SS18 FENTY PUMA by Rihanna collection was a vibrant mashup of high fashion, extreme sport, and beachwear. To bring this collection to life, we took our production to Pismo Beach. Motorcyclists in the dunes, a vintage jeep on the sand, and a bespoke lifeguard stand created a world for the collection to inhabit.
MY ROLE
Creative concepted with ACD, Mariel Lane and Copywriter, Izzy Brown. Art directed product shots on set in Pismo Beach, California. Created layouts from the model and product images to be used for in-store layouts.
Photographer: Marilou Daube