FIERCE 2
OVERVIEW
For this season’s FIERCE 2 campaign hyped up the return of the Fierce franchise with subtle nods to music, concerts, and the spotlight shining down on stars. We utilized spotlights and raised platforms as a nod to live music. Our model exuded boldness and confidence in her poses, much like a platinum artist would take the stage for an encore.
MY ROLE
Creative concepted and art directed on set in New York. Creative fell under our She Moves Us campaign and took inspiration from our Fierce 2 shoe. We created an environment where the spot light fell on the shoes and the model.
Photographer: Laurel Golio