THUNDER
PRODUCT OVErVIEW
Our creative for Thunder was all about disruption. Taking inspiration from the shoe's disruptive, high-fashion design, we captured our subjects disrupting and interacting with their environments. The idea was to put a high-energy spin on an in-studio fashion shoot. We created unique setups curated to the three product drops: Thunder Spectra, Thunder Electric, and Thunder Desert.
MY ROLE
Creative concepted in partnership with our Copywriter, Izzy Brown. Worked together on narrowing down our models, locations, backgrounds, etc. Collaborated with the set designer on the backgrounds for each outfit and created layouts for in-store windows and displays.
Photographer: Molly Cranna Set Designer: Ali Gallagher