PUMA x HELLY HANSEN
OVERVIEW
Helly Hansen has been developing professional grade gear for over 140 years, designed to brave the world’s harshest climates. In our latest PUMA x HELLY HANSEN collaboration, we found a beautiful mountainside to allow our subjects to explore its rocky landscapes. In order to bring both the lifestyle and performance aspects of the collection under the same creative, we shot inside and around the cabin for the lifestyle product and shoot towards the mountain view for the performance product.
my role
Creative concepted and art directed on set in Colorado. Worked with Helly Hansen to approve the creative direction. Worked with photographer to cast models and choose location. Images were used for online, in-store and social.
PUMA x HELLY HANSEN
Photographer: Keena