PUMA x NATUREL

OVERVIEW

Graphic artist Naturel’s designs go far beyond the expected. His approach: a fusion of symbolism-heavy illustrations and inspiration from neo-cubism, sport, fashion, and music. In his second collection with PUMA, we brought to life his designs by scanning and printing the stylized skeletons on different pieces of colored plexi glass.

my role

Creative concepted in partnership with copywriter, Izzy Brown. Choose models, helped curate the set design and direct the models on set in New York.

Photographer: Stone