PUMA x COCA-COLA

PUMa x COCA-COLA

The PUMA x COCA-COLA collaboration was created to celebrate both brands' heritage, with retro-inspired designs featuring authentic details like vintage Coca-Cola pinstripes. To bring this collection to life, we created our own '60s-style diner. We decked out the walls with retro Coca-Cola items, plus custom vintage PUMA x COCA-COLA ads that we created ourselves.

My ROLE

Developed the creative direction with copywriter, Izzy Brown. Art directed on set in a small diner on a campus in New Jersey. Leading up to the production, I worked on pitching the creative to internal stakeholders and photographers as well as narrowing down locations, props, casting, etc.

Photographer: Hanina Studio | Set Designer: Zach Kinsella