RIDER FV
RIDER FV
The Rider FV combines nostalgic elements with contemporary cues, for a look that celebrates the past while standing firmly in the present. For this collection, we shot our models in and around a school in LA. The attitude and posing of the models gave us the bored at school attitude that we were looking for . The dated set items and styling brought together the future nostalgic vibes of the collection.
My ROLE
In preparation for the production, I collaborated with our copywriter, Izzy Brown, to develop creative concepts for the shoot. My role involved refining choices regarding locations, props, photographers, casting, and more. Additionally, I provided art direction during the shoot in LA to ensure the outcome of our vision.
Photographer: George Annan