PUMA x TETRIS

OVerview

Tetris® game immediately took the world by storm – and remains one of the most recognizable games of all time. The debut of PUMA x TETRIS takes this iconic game into new realms. Future-retro silhouettes like the RS 9.8 and RS-X are bedecked with falling Tetriminos and reimagined with the game’s iconic colors.

my role

Creative concepted and art directed in partnership with copywriter, Izzy Brown. For this one, we used our set-designers friends farm in the middle of the woods in upstate NY. It allowed us to have free range of the land and hang out sets as we shot into the night. Leading up to the production, I worked on pitching the creative to internal stakeholders and photographers as well as narrowing down locations, props, casting, etc.

Photographer: Eric Ogden