PUMA x tinycottons

OVERVIEW

Tinycottons is a European brand that we have partnered with for a couple of seasons now. This season’s line included elevated essentials for kids is ready for summer camp, with fresh, colorful designs that encourage kids to go outside and play. Collection pieces feature premium materials, playful graphics, and warm pastel colors. For this season’s collection, we shot on a beach in Miami to bring to life the warm summer camp days and colorful designs in the collection.

My Role

Concepted with copywriter, Izzy Brown, on the overall creative for the shoot. Worked with tinycottons to make sure we brought the two brand’s aesthetic together. Art directed on set on a beach in Miami and narrowed down locations, props, casting, etc. ahead of time.