PUMA x CENTRAL SAINT MARTINS

OVERVIEW

This sustainable collection – ominously named "Day Zero" – ​​​​​​​was designed in collaboration with the fashion students of Central St. Martins. Inspired by the threat of water shortages in our changing world, designs were created sustainably and feature graphics pulled from Cape Town water shortage maps. To tell this story, we partnered with a digital design agency called The Fabricant to render futuristic, dystopian world without water. Our avatars explore this desert world, scavenging for resources in their utilitarian designs.

My role

Art directed in partnership with Izzy Brown. Worked with The Fabricant who performed the digital design and renderings. Provided feedback on each round of edits that came through and saw the images through to their final stage.