PUMA x L.O.L. SURPRISE!
PRODUCT OVERVIEW
PUMA partnered with the L.O.L. Surprise! doll line to create this sparkly streetwear collection. Taking inspiration from the upcoming L.O.L. Surprise! movie, we built our story around the idea of a movie night. We took over an LA movie theater and had 6-year-old Instagram star Zaza and her friends run the place - hanging at concession stands, putting their feet up on the seats, throwing popcorn, and showing off their outfits.
zaza
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zaza ~ ~
My role
For this project, I concepted with Izzy Brown, our internal Copywriter, and traveled to an old LA Movie Theatre. On set, I art directed the photographers and models to make our vision come to life.
Photographer: Amber Asaly Set Designer: Ali Gallagher