TRAILFOX

TRAILFOX

Trailfox is no stranger to adaptation. Originally designed as a trail running shoe, this kick is reborn for today’s streets. Its signature rugged outsole and performance-inspired upper are enhanced with loud pops of color and a covered lacing system. The result is fresh and unexpected – it’s where trail meets trend, and sport meets style.

My role

Creative concepted and art directed on set in NY. We used a friend of our set designer to shoot on his land where we could build and explore. The creative for this project took us to a remote land where we watched the models discover a hidden, overgrown city.

Photographer: Eric Ogden