Aditi Shah - PUMA Studio
OVERVIEW
For this season’s studio collection, we shot it on Peloton instructor, Aditi Shah. In order to reflect to softness and neutral tones of the collection, we created an outdoor oasis for Aditi and our other models to practice yoga. We used neutral stucco walls complemented by stacks of pillows and rugs which created a warm and cozy environment. The overall mood was to convey peace, serenity showing our models in strong, yoga poses.
My role:
Art directed on set in a beautiful wedding venue in New York City. Leading up to the production, I worked on developing and pitching the creative as well as narrowing down locations, props, photographers, etc.
