NIPSEY HUSSLE & YO GOTTI
PRODUCT OVERVIEW
The Suede hit the scene in 1968 and has been changing the game ever since. It’s been worn by the icons of every generation and it’s stayed classic through it all. It is for all time. This time, we shot the Suede on our ambassadors, Yo Gotti and Nipsey Hussle and took it to the streets in the two they grew up in and planted roots.
MY ROLE
Creative concepted and presented decks to both Gunna and Nipsey’s teams. Art directed both of them on set in Atlanta and LA. Created a layout treatment to include them, the product and the cities they were from. Worked on post-production including retouching notes for the images and video.
