RS 0 SOUND
Product overview
Back in the ‘80s, the original RS (short for “running system”) was an innovative, high quality cushioning technology. Today, we’ve rebooted the RS design and taken it back to zero – stripping it down to the basics, then building it up with modern materials and new cushioning tech. The RS-0 arrives with an innovative design that’s evolved for a new world and ready to reinvent the future.
my rolE
This franchise involved multiple shoots - one for our inline collection and one where we partnered with different brands including Sega, Polaroid and Roland. For each, I creative concepted in partnership with copywriter, Izzy Brown. We worked with set designer to pick our specific props for each set and chose and directed model’s on set.
