ART DIRECTOR - DESIGNER

OCEAN QUEEN

 

21AW OCEAN QUEEN

ocean queen

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ocean queen 〰️

PRODUCT OVERVIEW

The Ocean Queen pack is made for modern mermaids, with iridescent materials and layers of mesh and netting. Creative for this collection took us to a lush city rooftop - an urban oasis where our ocean queen could reign supreme.

My ROle

Creative concepted with copywriter, Izzy Brown and art directed remotely due to Covid. Choose photographer, set designer, and stylist. Selected models and location from casting and scouts. Created layouts under our She Moves Us platform design to be used for in-store elements.

Photographer: Andi Elloway