PUMA x HELLO KITTY
PRODUCT OVERVIEW
The new collection takes Hello Kitty’s signature cute, bubbly aesthetic and gives it a streetwise edge. Playful prints, familiar characters and logos, and graphic details come together to make PUMA street styles a little sweeter. For this collection, we used a wall and covered it entirely with various hello kitty dolls which set as the backdrop for the campaign.
my role
Creative concepted with our copy writer, Izzy Brown and art directed on set in LA. Choose photographers, models and guided the set design. Managed and guided intern to complete layouts for collection.
HELLO KITTY
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HELLO KITTY <333
Photographer: Jim Jam