FUTURE RIDER

PRODUCT OVERVIEW

Back in 1980, the Fast Rider was one of PUMA’s most comfortable yet simplistic running shoes, with a super-light design and shock-absorbing outsole. Today, we’ve revamped the Fast Rider as the Future Rider – reborn for casual-cool street style with bold material play and colorblocking, a slimmer outsole, and ultra-comfortable Rider Foam.

MY ROLE

When the world shut down and all of our productions came to a halt, I volunteered to shoot this campaign by myself. I used my boyfriend as the model and we set out on the streets of Boston with a camera and a bounce, finding open parking garages and abandoned spaces to shoot this collection. In post, I created illustrations to pair with the photography in order to fit in our existing Rider campaign.